GM's Ed Welburn walks Jay Leno through the Elmiraj concept's design [w/Video]

General Motors' vice president Global Design Ed Welburn stars in the latest of the 'Jay Leno's Garage' YouTube series, running the talk-show host through some of the new Cadillac Elmiraj concept's design features and what it means for the brand's future.

We get a look at all the classic Cadillac design cues such as the vertical headlamps and tail lamps as well as the central hard crease that Welburn says is "important in every Cadillac".

Leno and Welburn then move onto the Elmiraj's features, such as the large doors' integrated handles and the slimmer A-pillars before a more in-depth look at one of the concept's most striking features – the grille. Welburn admits he wasn't too keen on the designers' idea at first, but they convinced him, which he's very happy about.

When quizzed on the reasons behind the concept's birth, Welburn explains, "This will help people do a number of things, it will help people to understand the brand better and where we want to go and is kind of a sneak preview of something that we would really want to go into production with."

The four-seater grand coupé concept, unveiled at the recent Monterey car week, showcases Cadillac's plans for its next-generation flagship sports models and is an evolution of last year's Cien concept.

By Rufus Thompson